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Joy Juice founder Danny Alotta, is also the author of "Joy Juice: A Young Man's Story About Chemo Cancer & Good Fortune."  Learn about Danny's experience with cancer, and how it compelled him to start the Joy Juice non-profit.

Joy Juice is dedicated to improving the lives of adolescents and young adults affected by cancer through peer empowerment and art therapy interventions. 

Joy Juice was founded in 2013 by Danny Alotta. Diagnosed with Hodgkin’s disease as a teen, Danny  believed that looking good would lead to feeling good. Joy Juice brings that philosophy to help young people traveling down a similar journey.


Joy Juice is going on the road!  This year, we will be headed to New York City and Los Angeles, for The Joy Juice Smile Tour!  

Partnering with The JCC Manhattan in the spring, and the USC Norris Comprehensive Cancer Center in LA during the fall, Joy Juice will be putting on a show for some well-deserving teen and young adult cancer warriors.

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